Public relations in schools
著者
書誌事項
Public relations in schools
Pearson Merrill Prentice Hall, c2008
4th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
With chapter contributions by leading expertsPublic Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations.
Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.
目次
Chapter 1 School Public Relations: A New Agenda
Chapter 2 Changes in Society and Schools
Chapter 3 Public Opinions and Political Contexts
Chapter 4 Legal and Ethical Aspects of Public Relations
Chapter 5 Social Dimensions of Public Relations
Chapter 6 Public Relations in a Communication Context
Chapter 7 Programming in Public Schools
Chapter 8 Programming in Private and Nontraditional Public Schools
Chapter 9 Building Effective Public Relations Plans
Chapter 10 Community Relations
Chapter 11 Media Relationships
Chapter 12 Collecting and Analyzing Decision-Oriented Data
Chapter 13 Developing and Executing a Successful Funding Campaign
Chapter 14 Responding to Crisis
Chapter 15 Evaluating Public Relations Programs
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