Language as commodity : global structures, local marketplaces
著者
書誌事項
Language as commodity : global structures, local marketplaces
Continuum, c2008
- : pbk
- : hbk
大学図書館所蔵 全10件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
-
: hbk ISBN 9781847064226
内容説明
This is a comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics.
These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.
目次
- Introduction, Peter KW Tan (National University of Singapore, Singapore) and Rani Rudby (National Institute of Education, Nanyang Technological University, Singapore)
- 1. Dimensions of Globalization and Applied Linguistics, Paul Bruthiaux (Nanyang Technological University, Singapore)
- 2. Linguistic Instrumentalism in Singapore, Lionel Wee (National University of Singapore, Singapore)
- 3. The Commodification of Malay: trading in futures, Lubna Alsagoff (National Institute of Education, Nanyang Technological University, Singapore)
- 4. Beyond Linguistic Instrumentalism: the place of Singlish in Singapore, Huan Hoon Chng (National University of Singapore, Singapore)
- 5. Linguistic Pragmatism and Globalization in Singaporean Chinese homes, Bee Chin Ng (Nanyang Technological University, Singapore)
- 6. Anatomies of Linguistic Commodification, T Ruanni F Tupas (National University of Singapore, Singapore)
- 7. A Commodified English Language? The view through the medium-of-instruction, Peter K W Tan (National University of Singapore, Singapore)
- 8. English in India: the privilege and priveleging of social class, Rani Rubdy (Nanyang Technological University, Singapore)
- 9. Language Policy, Vernacular Education and Language Economics, Nkonko Kamwangamalu (Howard University, Washington D.C., USA)
- 10. The Implicit Trilingual Model in China, Agnes Lam and Wenfeng Wang (University of Hong Kong, Hong Kong)
- 11. The Global Structuring of English and Labour Markets, Jinghe Han (University of Western Sydney, Australia) & Michael Singh (University of Western Sydney, Australia)
- 12. On the Appropriateness of the Metaphor of LOSS, David Block (University of London, UK).
- 巻冊次
-
: pbk ISBN 9781847064233
内容説明
This is a comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization. Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics.
These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.
目次
- Introduction, Peter KW Tan (National University of Singapore, Singapore) and Rani Rudby (National Institute of Education, Nanyang Technological University, Singapore)
- 1. Dimensions of Globalization and Applied Linguistics, Paul Bruthiaux (Nanyang Technological University, Singapore)
- 2. Linguistic Instrumentalism in Singapore, Lionel Wee (National University of Singapore, Singapore)
- 3. The Commodification of Malay: trading in futures, Lubna Alsagoff (National Institute of Education, Nanyang Technological University, Singapore)
- 4. Beyond Linguistic Instrumentalism: the place of Singlish in Singapore, Huan Hoon Chng (National University of Singapore, Singapore)
- 5. Linguistic Pragmatism and Globalization in Singaporean Chinese homes, Bee Chin Ng (Nanyang Technological University, Singapore)
- 6. Anatomies of Linguistic Commodification, T Ruanni F Tupas (National University of Singapore, Singapore)
- 7. A Commodified English Language? The view through the medium-of-instruction, Peter K W Tan (National University of Singapore, Singapore)
- 8. English in India: the privilege and priveleging of social class, Rani Rubdy (Nanyang Technological University, Singapore)
- 9. Language Policy, Vernacular Education and Language Economics, Nkonko Kamwangamalu (Howard University, Washington D.C., USA)
- 10. The Implicit Trilingual Model in China, Agnes Lam and Wenfeng Wang (University of Hong Kong, Hong Kong)
- 11. The Global Structuring of English and Labour Markets, Jinghe Han (University of Western Sydney, Australia) & Michael Singh (University of Western Sydney, Australia)
- 12. On the Appropriateness of the Metaphor of LOSS, David Block (University of London, UK).
「Nielsen BookData」 より