Language as commodity : global structures, local marketplaces
Author(s)
Bibliographic Information
Language as commodity : global structures, local marketplaces
Continuum, c2008
- : pbk
- : hbk
Available at 10 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
- Volume
-
: hbk ISBN 9781847064226
Description
This is a comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics.
These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.
Table of Contents
- Introduction, Peter KW Tan (National University of Singapore, Singapore) and Rani Rudby (National Institute of Education, Nanyang Technological University, Singapore)
- 1. Dimensions of Globalization and Applied Linguistics, Paul Bruthiaux (Nanyang Technological University, Singapore)
- 2. Linguistic Instrumentalism in Singapore, Lionel Wee (National University of Singapore, Singapore)
- 3. The Commodification of Malay: trading in futures, Lubna Alsagoff (National Institute of Education, Nanyang Technological University, Singapore)
- 4. Beyond Linguistic Instrumentalism: the place of Singlish in Singapore, Huan Hoon Chng (National University of Singapore, Singapore)
- 5. Linguistic Pragmatism and Globalization in Singaporean Chinese homes, Bee Chin Ng (Nanyang Technological University, Singapore)
- 6. Anatomies of Linguistic Commodification, T Ruanni F Tupas (National University of Singapore, Singapore)
- 7. A Commodified English Language? The view through the medium-of-instruction, Peter K W Tan (National University of Singapore, Singapore)
- 8. English in India: the privilege and priveleging of social class, Rani Rubdy (Nanyang Technological University, Singapore)
- 9. Language Policy, Vernacular Education and Language Economics, Nkonko Kamwangamalu (Howard University, Washington D.C., USA)
- 10. The Implicit Trilingual Model in China, Agnes Lam and Wenfeng Wang (University of Hong Kong, Hong Kong)
- 11. The Global Structuring of English and Labour Markets, Jinghe Han (University of Western Sydney, Australia) & Michael Singh (University of Western Sydney, Australia)
- 12. On the Appropriateness of the Metaphor of LOSS, David Block (University of London, UK).
- Volume
-
: pbk ISBN 9781847064233
Description
This is a comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization. Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power bases. Languages are seen now as commodities that carry different values in an era of globalization.This volume engages with language policies and positions in relation to the roles and functions these languages adopt. It examines the 'value' of languages, defined in terms of the power they have in the global marketplace as much as within the complex matrices of the local socio-politics.
These valuations strongly underpin the various motivations that influence policy-making decisions, and in turn, these motivations create the tensions that characterize many language-related issues; tensions that arise when languages become commodified.
Table of Contents
- Introduction, Peter KW Tan (National University of Singapore, Singapore) and Rani Rudby (National Institute of Education, Nanyang Technological University, Singapore)
- 1. Dimensions of Globalization and Applied Linguistics, Paul Bruthiaux (Nanyang Technological University, Singapore)
- 2. Linguistic Instrumentalism in Singapore, Lionel Wee (National University of Singapore, Singapore)
- 3. The Commodification of Malay: trading in futures, Lubna Alsagoff (National Institute of Education, Nanyang Technological University, Singapore)
- 4. Beyond Linguistic Instrumentalism: the place of Singlish in Singapore, Huan Hoon Chng (National University of Singapore, Singapore)
- 5. Linguistic Pragmatism and Globalization in Singaporean Chinese homes, Bee Chin Ng (Nanyang Technological University, Singapore)
- 6. Anatomies of Linguistic Commodification, T Ruanni F Tupas (National University of Singapore, Singapore)
- 7. A Commodified English Language? The view through the medium-of-instruction, Peter K W Tan (National University of Singapore, Singapore)
- 8. English in India: the privilege and priveleging of social class, Rani Rubdy (Nanyang Technological University, Singapore)
- 9. Language Policy, Vernacular Education and Language Economics, Nkonko Kamwangamalu (Howard University, Washington D.C., USA)
- 10. The Implicit Trilingual Model in China, Agnes Lam and Wenfeng Wang (University of Hong Kong, Hong Kong)
- 11. The Global Structuring of English and Labour Markets, Jinghe Han (University of Western Sydney, Australia) & Michael Singh (University of Western Sydney, Australia)
- 12. On the Appropriateness of the Metaphor of LOSS, David Block (University of London, UK).
by "Nielsen BookData"