International business strategy : rethinking the foundations of global corporate success
Author(s)
Bibliographic Information
International business strategy : rethinking the foundations of global corporate success
Cambridge University Press, 2009
- : pbk
- : hdk
Available at 14 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.
Table of Contents
- Introduction
- Part I. Core Concepts: 1. Conceptual foundations of international business strategy
- 2. The critical role of firm-specific advantages
- 3. The nature of home country location advantages
- 4. The problem with host country location advantages
- 5. Combining firm-specific advantages and location advantages in an MNE network
- Part II. Functional Issues: 6. International innovation
- 7. International sourcing and production
- 8. International finance
- 9. International human resource management
- 10. International marketing
- Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors
- 12. Entry mode dynamics 2: strategic alliance partners
- 13. Entry mode dynamics 3: merger partners
- 14. The role of emerging economies
- 15a. International strategies of corporate social responsibility
- 15b. International strategies of environmental sustainability
- Conclusion: the true foundations of global corporate success
- Appendix: suggested additional readings.
by "Nielsen BookData"