Business plans kit for dummies


    • Peterson, Steven (Steven D.)
    • Jaret, Peter E.
    • Schenck, Barbara Findlay


Business plans kit for dummies

by Steven D. Peterson, Peter E. Jaret and Barbara Findlay Schenck

Wiley, c2005

2nd ed

  • : pbk

大学図書館所蔵 件 / 1



Includes index



When you're establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well. "Business Plan Kit For Dummies, Second Edition" is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource offers a painless, fun-and-easy way to create a winning plan that will help you lead your business to success.This updated guide has all the tools you'll need to: generate a great business idea; understand what your business will be up against; map out your strategic direction; craft a stellar marketing plan; tailor your plan to fit your business' needs; put your plan and hard work into action; start an one-person business, small business, or nonprofit; create a plan for an already established business; and cash in on the Internet with planning an e-business.Featured in this hands-on guide is valuable advice for evaluating a new business idea, funding your business plan, and ways to determine if your plan may need to be reworked. You also get a bonus CD that includes income and overhead worksheets, operation surveys, customer profiles, business plan components, and more. Don't delay your business' prosperity. "Business Plan Kit For Dummies, Second Edition" will allow you to create a blueprint for success! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


Introduction. Part I: Laying the Foundation for Your Plan. Chapter 1: Starting Your Planning Engine. Chapter 2: Generating a Great Business Idea. Chapter 3: Defining Your Business Purpose. Part II: Developing Your Plan's Components. Chapter 4: Understanding Your Business Environment. Chapter 5: Charting Your Strategic Direction. Chapter 6: Describing Your Business and Its Capabilities. Chapter 7: Crafting Your Marketing Plan. Chapter 8: Deciphering and Presenting Your Financial Situation. Part III: Tailoring a Business Plan to Fit Your Needs. Chapter 9: Planning for a One-Person Business. Chapter 10: Planning for a Small Business. Chapter 11: Planning for an Established Business. Chapter 12: Planning for a Nonprofit Organization. Chapter 13: Planning for an E-Business. Part IV: Making the Most of Your Plan. Chapter 14: Putting Your Plan Together. Chapter 15: Putting Your Plan to Work. Part V: The Part of Tens. Chapter 16: Ten Signs That Your Plan Might Need an Overhaul. Chapter 17: Ten Ways to Evaluate a New Business Idea. Chapter 18: Ten Ways to Fund Your Business Plan. Chapter 19: Ten Things to Know about Venture Capital. Chapter 20: Ten Ways to Use Your Business Plan. Appendix: About the CD. Index.

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  • ISBN
    • 9780764597947
  • LCCN
  • 出版国コード
  • タイトル言語コード
  • 本文言語コード
  • 出版地
    Hoboken, N.J.
  • ページ数/冊数
    xvi, 337 p.
  • 大きさ
    24 cm.
  • 付属資料
    1 CD-ROM (4 3/4 in.)
  • 分類
  • 件名