The school and community relations

著者

• Bagin, Don
• Gallagher, Donald R.
• Moore, Edward H. (...Edward Hampton...)

書誌事項

The school and community relations

Don Bagin, Donald R. Gallagher, Edward H. Moore

Pearson/Allyn and Bacon, c2008

9th ed

注記

Includes bibliographical references and index

LCCN:2007051745 --t.p.verso (wrong number)

内容説明・目次

内容説明

Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning. Chapters are sequenced so that the student can learn how to establish a public/community relations program that will be effective with every audience a school administrator will encounter. The authors continue to teach, research, and work extensively with school administrators, and this experience allows them to provide sound advice that is field tested and successful.

目次

Preface About the Authors Part One: Essential Considerations Chapter 1: The Importance of Public Relations Why School Public Relations? Suggestions for Improving Public Confidence Need for a Communication Plan Chapter 2: Public Character of the School Public Character of the School The Meaning of Public Opinion School-Community Relations Models of Public Relations Chapter 3: Understanding the Community Sociological Inventory Power Structures Measuring Public Opinion Electronic Surveying Chapter 4: Policies, Goals, and Strategies Nature of a Policy Goals and Strategies Planning Checklist Chapter 5: Administering the Program The Board of Education The Superintendent's Role The Administrative Team Director of School-Community Relations Standards for Educational Public Relations Professionals Plans of Organization Responsibilities of Other Team Members Budgetary Provisions Staff Members General Community Relations Responsibilities Specific Community Relations Responsibilities In-Service Training Part Two: Relations with Special Publics Chapter 6: The Communication Process Elements of Communication Communication and Persuasion Media's Role in Communication Words Crisis Communications Chapter 7: Communicating with Internal Publics Why Internal Communications? School Board Actions Administration-Employee Relations Relations among Teachers Relations with Noninstructional Personnel Improvement of Staff Relations Communicating during Negotiations and Strikes Communicating with Pupils Instructional Practices Relations Outside the Classroom The Pupil and Internal Community Relations Student Unrest Chapter 8: Communicating with External Publics The Pupil and External Community Relations Community Relations Role of Teacher' Associations Importance of Parent Relations School Liaison Groups Key Communicators General Community Groups Older Adults and the School: An Intergenerational Public Relations Approach Opportunities for Cooperation Meeting Criticism and Attacks Communication during Negotiations and a Strike Communicating with Diverse Cultures Chapter 9: Crisis Communication A Crisis Plan is Essential Why is a Crisis Management Team Important? What Types of Crises Can We Expect? Where Do Acts of Violence Take Place? When Violence Strikes ... What to Do Working with the Media Special Considerations Prevention ... Your First and Best Strategy The Warning Signs The Aftermath Chapter 10: Communication about School Services and Special Events Contact with the Board of Education Receiving School Visitors Handling Telephone Calls and Correspondence Servicing Complaints Meeting Everyday Contacts Request for Information Participation in Community Life School Plant Appearance Special Programs for Older People Open House Building Dedications American Education Week Business-Industry-Education Cooperation Community Use of School facilities Adult Education Community Education Part 3: Communication Tools Chapter 11: Working with the Press Guidelines The Role of Reporters The Press and School Board Meetings The News Conference Drafting a News Relations Plan What People Want to Know about the Schools Foreign-Language Newspapers News Topics in Your Schools Types of Stories News Sources News Organizations Getting the News to the Press Mechanics of the News Release Other Methods Chapter 12: Radio, Television, Exhibits and Presentations Using Radio Writing for Radio Working with Radio Personnel Television Opportunities Getting Television Time Planning for Effective Television School Exhibits Movies and Videos Other Options Chapter 13: Schools and Online Communication The Internet and School Community Relations Moving Beyond Web Pages Communicating of the Web Designing Online Communications Finding and Creating Content Serving Audiences and Interests Policies on Content E-Newsletters E-mail and Listservs Online Handbooks Audio and Video Databases Chapter 14: Preparing Published Materials Objectives School Publications Knowing the Audience Choosing Content Determining Who should Write the Publications Knowing How to Publish it Priorities for Traditional Printing Saving Money on Printing Costs Designing and Laying out the Publication Getting the Most Out of Typography Using Photos to Enhance Publications Distributions Publications Evaluating School Publications Deciding Which Publications to Print The Role of Student Publications Chapter 15: Conducting Special Issue Campaigns How a Community Accepts a new Idea The Change Agent How People Accept Change Innovators Introducing an Innovation An Enrollment Campaign Chapter 16: Communicating School Finance Issues Complexities of School Finance What the Research Says Planning the Campaign Determining the Proposal Establishing a Proposal Timing of the Campaign Citizen's Advisory Committee Registration of Voters Other Campaign Participants Knowing the Community's Thinking Adopting a Theme or Slogan Personalizing the Campaign Keep it Simple Working with the Media Publications Can Help Speakers' Bureau Endorsements Small-Group Meetings House-to-House Canvass Absentee Ballots Election-Day Plans Campaign Timetable Recommendations to Improve Election-Day Results A Board Issue Campaign A Citizens Academy Campaign Chapter 17: Marketing and School Choice Trends in School Choice New Competition Emerges What is Marketing? Analyzing the Environment Marketing Data Know How People Choose Developing a Strategy Schools and Positioning Writing a Marketing Plan Execute the Plan Evaluate the Results Appendix A: Organizations that Could Be Helpful Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA8942086X
• ISBN:
  • 9780205509065
• LCCN: 2006051745
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xv, 368 p.
• 大きさ: 25 cm
• 分類:
  • LCC : LC221
  • DC22 : 371.190973
• 件名:
  • LCSH : Community and school -- United States
  • LCSH : Schools -- Public relations -- United States
  • LCSH : Communication in education -- United States