New venture creation : entrepreneurship for the 21st century
著者
書誌事項
New venture creation : entrepreneurship for the 21st century
(McGraw-Hill higher education)
McGraw-Hill/Irwin, c2009
8th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the field-rooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic way-through text, case studies and hands-on exercises-students are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities. The Eighth edition includes new cases and exercises, updated Web sites, and new text material to capture the current financial, economic, technological, and globally competitive environment of this first decade of the new century.
目次
Part I - The Entrepreneurial Mind for an Entrepreneurial WorldChapter 1The Global Entrepreneurial Revolution for a Flatter World Chapter 2The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy Part II - The OpportunityChapter 3The Entrepreneurial ProcessChapter 4Clean Commerce: Seeing Opportunity through a Sustainability Lens Chapter 5The Opportunity: Creating, Shaping, Recognizing, Seizing Chapter 6Screening Venture Opportunities Chapter 7Opportunities for Social Entrepreneurship Chapter 8The Business Plan Part III - The Founder and TeamChapter 9The Entrepreneurial Leader and the Team Chapter 10Ethical Decision Making and the Entrepreneur Part IV - Financing Entrepreneurial VenturesChapter 11Resource RequirementsChapter 12Franchising Chapter 13Entrepreneurial Finance Chapter 14Obtaining Venture and Growth Capital Chapter 15The Deal: Valuation, Structure, and Negotiation Chapter 16Obtaining Debt Capital Part V - Startup and BeyondChapter 17Leading Rapid Growth, Crises, and Recovery Chapter 18The Family as EntrepreneurChapter 19The Harvest and BeyondIndex
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