The 5 paths to persuasion : the art of selling your message

Author(s)

• Miller, Robert B. (Robert Bruce)
• Williams, Gary A.
• Hayashi, Alden M.

Bibliographic Information

The 5 paths to persuasion : the art of selling your message

Robert B. Miller and Gary A. Williams ; with Alden M. Hayashi

Warner Business Books, c2004

• : pbk

Other Title

The five paths to persuasion

Note

"Originally published in hardcover by Warber Books"--T.p. verso

Notes: p. [231]-234

Includes index

Description and Table of Contents

Description

It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.

by "Nielsen BookData"

Details

• NCID: BA89446987
• ISBN:
  • 0446695904
• LCCN: 2003015786
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 240 p.
• Size: 23 cm
• Classification:
  • LCC : HD30.3
  • DC22 : 658.4/5
• Subject Headings:
  • LCSH : Communication in management
  • LCSH : Persuasion (Psychology)
  • LCSH : Influence (Psychology)