The 5 paths to persuasion : the art of selling your message
Author(s)
Bibliographic Information
The 5 paths to persuasion : the art of selling your message
Warner Business Books, c2004
- : pbk
- Other Title
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The five paths to persuasion
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Note
"Originally published in hardcover by Warber Books"--T.p. verso
Notes: p. [231]-234
Includes index
Description and Table of Contents
Description
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
by "Nielsen BookData"