The 5 paths to persuasion : the art of selling your message
著者
書誌事項
The 5 paths to persuasion : the art of selling your message
Warner Business Books, c2004
- : pbk
- タイトル別名
-
The five paths to persuasion
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
"Originally published in hardcover by Warber Books"--T.p. verso
Notes: p. [231]-234
Includes index
内容説明・目次
内容説明
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
「Nielsen BookData」 より