The king of Madison Avenue : David Ogilvy and the making of modern advertising

著者

• Roman, Kenneth

書誌事項

The king of Madison Avenue : David Ogilvy and the making of modern advertising

by Kenneth Roman

Palgrave Macmillan, 2009

注記

Bibliography: [249] p.-253

詳細情報

• NII書誌ID(NCID): BA89460026
• ISBN:
  • 9781403978950
• LCCN: 2008040118
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 282 p., [8] p. of plates
• 大きさ: 25 cm
• 分類:
  • LCC : HF5810.O34
  • DC22 : 659.092
  • DC22 : B
• 件名:
  • LCSH : Ogilvy, David, 1911-1999
  • LCSH : Advertising executives -- United States -- Biography
  • LCSH : Advertising agencies -- United States -- History -- 20th century
  • LCSH : Advertising -- United States -- History -- 20th century