Global Latinas : Latin America's emerging multinationals
著者
書誌事項
Global Latinas : Latin America's emerging multinationals
（INSEAD business press）
Palgrave Macmillan, 2009
- : hbk
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注記
Includes bibliographical references (p. 201-208) and index
内容説明・目次
内容説明
Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.
目次
Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas - long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' - beyond privatization Chapter 3: Mexico's Global Latinas - betting on the US? Chapter 4: Business model innovation in Latin America - making the unusual usual Chapter 5: Latin America as a brand - hard sell and soft sell Chapter 6: Asia's challenge to Latin America - cooperation and competition Chapter 7: From Global Latina to corporate citizen - is inequality a business issue? Conclusion: Global Latinas and Globalization 3.0 Appendix Endnotes References Index
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