Collaborating with customers to innovate : conceiving and marketing products in the networking age

Author(s)

Bibliographic Information

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Emanuela Prandelli, Mohanbir Sawhney, Gianmario Verona

E. Elgar, c2008

  • : [pbk.]

Available at  / 12 libraries

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Details

  • NCID
    BA89498448
  • ISBN
    • 9781847203731
    • 9781849800587
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cheltenham
  • Pages/Volumes
    xii, 161 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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