Tactical transparency : how leaders can leverage social media to maximize value and build their brand

著者

• Holtz, Shel
• Havens, John C.
• International Association of Business Communicators

書誌事項

Tactical transparency : how leaders can leverage social media to maximize value and build their brand

Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson

Jossey-Bass, c2009

1st ed

• : cloth

注記

"IABC, International Association of Business Communicators."

Includes bibliographical references (p. 277-281) and index

• NII書誌ID(NCID): BA89517451
• ISBN:
  • 9780470293706
• LCCN: 2008034930
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco, CA
• ページ数/冊数: xiv, 297 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.5
  • DC22 : 658.8/02
• 件名:
  • LCSH : Customer relations -- Management
  • LCSH : Social media
  • LCSH : Interactive marketing
  • LCSH : Business communication -- Blogs
  • LCSH : Internet marketing -- Management