Exploring corporate strategy
著者
書誌事項
Exploring corporate strategy
Prentice Hall Financial Times, 2008
8th ed
- : text only
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注記
Previous ed.: 2005
Includes bibliographical references and indexes
内容説明・目次
内容説明
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
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