Handbook of pricing research in marketing

Author(s)

• Rao, Vithala R.

Bibliographic Information

Handbook of pricing research in marketing

edited by Vithala R. Rao

E. Elgar, c2009

Note

Includes bibliographical references and index

Details

• NCID: BA89685853
• ISBN:
  • 9781847202406
• LCCN: 2008943827
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xxi, 593 p.
• Size: 25 cm
• Classification:
  • LCC : HF5416.5
  • DC22 : 658.816
• Subject Headings:
  • LCSH : Pricing