Strategy : a view from the top (an executive perspective)
Author(s)
Bibliographic Information
Strategy : a view from the top (an executive perspective)
Pearson Prentice Hall, c2009
3rd ed
- : Pearson international ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
For undergraduate and graduate strategy courses.
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
Table of Contents
Chapter One - What is Strategy?
Chapter Two - Strategy and Performance
Chapter Three - Analyzing the External Strategic Environment
Chapter Four - Analyzing an Industry
Chapter Five - Analyzing an Organization's Strategic Resource Base
Chapter Six - Formulating Business Unit Strategy
Chapter Seven - Business Unit Strategy: Contexts and Special Dimensions
Chapter Eight - Global Strategy Formulation
Chapter Nine - Corporate Strategy: Shaping the Portfolio
Chapter Ten - Corporate Strategy: Managing the Portfolio
by "Nielsen BookData"
