Enterprise and small business : principles, practice and policy
著者
書誌事項
Enterprise and small business : principles, practice and policy
FT Prentice Hall, 2006
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
"This book is probably the best general small business text available at present." Dr Jonathan Lean, Principal Lecturer in Strategic Management, University of Plymouth Business School, UK Want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering hot topics such as e-commerce, leadership and venture capital. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this second edition while building on the foundations of the first has been extensively revised and updated.Key features: * Twenty-four chapters covering the most essential and contemporary topics taught on small business and enterprise courses * Contributions from leading international academics, each a subject specialist in the field * Strong theoretical and research pedigree ensures high degree of academic credibility * Encourages critical thinking through challenging discussion questions * Provides students with a guide to further study and weblinks Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and post-graduate level.
Sara Carter is Professor of Entrepreneurship in the Department of Management and Organization, University of Stirling, UK. Dylan Jones-Evans is Adjunct Professor of Entrepreneurship at the Turku School of Economics and Business Administration in Finland, and Director of the National Entrepreneurship Observatory at Cardiff University, UK.
目次
THE ENTERPRISE ENVIRONMENT
1. Introduction
2. Defining and measuring the small business
3. Self-employment and the small business
4. Government and small business
5. Innovation and the small business
6. Growth and development in the small business
THE ENTREPRENEUR
7. The entrepreneurial process
8. The psychology of the entrepreneur
9. Gender and entrepreneurship
10. Ethnicity and entrepreneurship
11. Family and entrepreneurship
12. Social entrepreneurship
13. Technology entrepreneurship
14. Corporate entrepreneurship
15. Leadership, entrepreneurship and the management of small firms
THE SMALL BUSINESS
16. Networking and the small business
17. Marketing and the small business
18. Finance and the small business
19. Venture capital and the small business
20. Labour management and the small business
21. Strategy and the small business
22. E-commerce and the small business
23. Franchisng and the small business
24. Internationalisation and the small business
References
Index
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