Health and wellness tourism
著者
書誌事項
Health and wellness tourism
Butterworth-Heinemann, c2009
- : pbk
大学図書館所蔵 全12件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [377]-392) and index
内容説明・目次
内容説明
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.
A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.
This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
目次
Part One: History, Definitions and Scope
Chapter One: Introduction
Chapter Two: Historical Overview
Chapter Three: Contemporary Definitions
Chapter Four: Leisure, Lifestyle and Tourism
Chapter Five: Typologies of Health and Wellness Tourism
Chapter Six: An International and Regional Analysis
Part Two: Managing and Marketing Health and Wellness Tourism
Chapter Seven: Demand, Motivations and Profiles
Chapter Eight: Planning and Development
Chapter Nine: Managing Destinations and Sites
Chapter Ten: Reaching Customers
Chapter Eleven: Product Development
Chapter Twelve: Conclusions: The Future of Health and Wellness Tourism
Part Three: Operational and Management Issues in Health and Wellness Tourism
Introduction
Case One: Heritage of Spa and Health Tourism in Russia(Petroune, I. & Yachina, E.)
Case Two: The Health Spa Resort Rogaska Slatine Returned to its Past Glory (Lebe, S.)
Case Three: Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium (Smith, M)
Case Four: Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages? (Joukes, V.)
Case Five: The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy (Ferrari, S.)
Case Six: Spa and Rehabilitation Centre in Eastern Finland(Tuohino, A. & Kangas, H.)
Case Seven: Sao Pedro do Sul Thermal Centre: between Health and Wellness(Gustavo N.)
Case Eight: Healing Hills and Wellness in Luxury (Netherlands) (Castermans-Godfried, I.)
Case Nine: Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel (Gelbman, A.)
Case Ten: Peninsula Hot Springs - a New Spa Tourism Experience `Down Under'
( Laing, J.)
Case Eleven: Ayurvedic Health Tourism in Kerala, India (Hannam, K.)
Case Twelve: Hot Springs in Japanese Domestic and International Tourism (Ratz, T.)
Case Thirteen: CHI spa at the Shangri-la, Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences(Chan, J.)
Case Fourteen: The Big Chill Festival, England, UK (Laws, C.)
Case Fifteen: The Growing Yoga Community in the Netherlands(Gerritsma, R.)
Case Sixteen: Medical Tourism in India: A Case Study of Apollo Hospitals(George, B.)
Case Seventeen: Business Tourism(Davidson, R.)
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