Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Pearson, c2010

13th ed., global ed

Note

Includes bibliographical references and index

• NCID: BA89898286
• ISBN:
  • 9780137006694
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J. ; Tokyo
• Pages/Volumes: 637, [105] p.
• Size: 28 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing