Advertising and integrated brand promotion

著者

• O'Guinn, Thomas C.
• Allen, Chris T.
• Semenik, Richard J.

書誌事項

Advertising and integrated brand promotion

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

South-Western Cengage Learning, c2009

5th ed

• : Student ed

タイトル別名

Advertising & integrated brand promotion

注記

Includes indexes

内容説明・目次

内容説明

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA89907467
• ISBN:
  • 9780324568622
• LCCN: 2008922770
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xlii, 726 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5821
  • DC22 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising media planning