Advertising and integrated brand promotion

Author(s)

• O'Guinn, Thomas C.
• Allen, Chris T.
• Semenik, Richard J.

Bibliographic Information

Advertising and integrated brand promotion

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

South-Western Cengage Learning, c2009

5th ed

• : Student ed

Other Title

Advertising & integrated brand promotion

Note

Includes indexes

Details

• NCID: BA89907467
• ISBN:
  • 9780324568622
• LCCN: 2008922770
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xlii, 726 p.
• Size: 29 cm
• Classification:
  • LCC : HF5821
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising media planning