Advertising, subjectivity and the nineteenth-century novel : Dickens, Balzac and the language of the walls
Author(s)
Bibliographic Information
Advertising, subjectivity and the nineteenth-century novel : Dickens, Balzac and the language of the walls
（Palgrave studies in nineteenth-century writing and culture）
Palgrave Macmillan, 2009
- : hardback
Available at 7 libraries
Note
Bibliography: p. 200-205
Includes index
Description and Table of Contents
Description
From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.
Table of Contents
Contents Acknowledgements List of figures Introduction THE LANGUAGE OF THE WALLS: SPACES, PRACTICES, SUBJECTIVITIES Thoroughfares for Inscription Moving Text/Motion Pictures Montage, Mirage and the (Mis)behavior of Language Forms of Subjection The Making of the Subject READING THE DICKENS ADVERTISER: MERGING PARATEXT AND NOVEL The Floating Gaze 'Anti-Bleak House' Gothic Mechanisms of Advertisement and Novel BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENT AS TEXTUAL PRACTICE The Language of the Paris Walls The becoming virtual of Cesar Birotteau Dissolving Literature: lost illusions or great expectations? Conclusion Notes Bibliography Index
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