The rhetorical power of popular culture : considering mediated texts

著者

    • Sellnow, Deanna D.

書誌事項

The rhetorical power of popular culture : considering mediated texts

Deanna D. Sellnow

Sage Publications, c2010

  • : pbk

大学図書館所蔵 件 / 全4件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This introductory textbook unites the study of rhetoric with the persuasive potential of today's 'texts' in popular culture. By providing students with a means by which to understand why popular texts are important to study-as well as how to examine these texts' underlying messages from a variety of rhetorical perspectives-Deanna Sellnow helps readers become critical consumers of the many popular culture texts that influence them in their daily lives.Features Benefits:This textbook unites rhetorical criticism with mediated popular cultural texts (e.g., film, television, rap music) in ways that relate directly to the experiences of people in society today. Each chapter is devoted to one theoretical perspective (e.g., narrative, dramatistic, Marxist, feminist, illusion of life, visual pleasure, media effects) Each chapter provides (a) an explana!tion of a particular rhetorical theory, (b) examples of messages the theory reveals when applied to vari!ous contemporary popular culture texts, (c) embedded oapplying what youAEve learnedoe opportuni!ties for students to practice examining a specific film, television program, song, or adver!tisement using the theory, (d) one or two scholarly articles that use the theory to examine a popular culture text, (e) one or two sample student papers that use the theory to examine a popu!lar culture text, and (f) an end-of-chapter challenge posed to students to examine in depth a contempo!rary artifact using the concepts described in the chapter Each chapter opens with reflective questions to guide students to about specific examples as read the chapter.

目次

1. What Is Popular Culture and Why Study It? What Is Popular Culture? What Are Popular Culture Texts? Why Study Popular Culture? Conducting a Rhetorical Analysis of Popular Culture Texts Sample Student Essay 2. Expanding the Rhetorical Tradition The Nature of Rhetoric and Rhetorical Criticism Evolution of the Rhetorical Tradition Rhetoric in the Communication Discipline The Neo-Aristotelian Approach to Rhetorical Criticism Contemporary Rhetorical Approaches Sample Published Essay 3. A Narrative Perspective Narration Narrative Rationality Conducting a Narrative Analysis Sample Analyses Sample Published Essay 4. A Dramatistic Perspective The Pentad Absolution of Guilt Conducting a Dramatistic Analysis Sample Published Essay Sample Student Essay 5. A Marxist Perspective Ideology and Hegemony Materialism and Economic Metaphors Sites of Struggle Conducting a Marxist Analysis Sample Published Essay Sample Student Essay 6. Feminist Perspectives Hegemony, Patriarchy, and Masculine Hegemony Sites of Struggle Waves of Feminism Feminist Perspectives for Studying Popular Culture Texts Conducting a Feminist Analysis Sample Published Essay Sample Student Essay 7. A Music Perspective: The Illusion of Life Theory Music as Communication The Illusion of Life Conducting an Illusion of Life Analysis Sample Published Essay Sample Student Essay 8. A Visual Perspective: Visual Pleasure Theory Visual Pleasure Theory Conducting a Visual Pleasure Analysis Sample Published Essay Sample Student Essay 9. Media-Centered Perspectives Media Logic Social Learning Theory Parasocial Relationship Theory Cultivation Theory Conducting an Analysis Using a Media-Centered Perspective Sample Published Essay Sample Student Essay Appendix: Writing a Popular Culture Rhetorical Essay Collecting Research and Examining Your Text Writing Your Essay Presenting Your Essay

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