Basic marketing : a marketing strategy planning approach

Author(s)

• Perreault, William D.
• Cannon, Joseph P., Ph. D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Basic marketing : a marketing strategy planning approach

William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

McGraw-Hill Irwin, c2009

17th ed

Note

Includes indexes

Details

• NCID: BA89990529
• ISBN:
  • 9780073381053
• LCCN: 2008034958
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxxvii, 758 [34] p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management