Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought

著者

• Cadogan, John W. (John William)

書誌事項

Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought

edited by John W. Cadogan

（SAGE library of marketing, . Marketing strategy ; v. 1）

SAGE, 2009

注記

Includes bibliographical references

ISBN 9781848601178 (set) as Marketing strategy

詳細情報

• NII書誌ID(NCID): BA90066666
• LCCN: 2008935275
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: liv, 350 p.
• 大きさ: 25 cm
• 分類:
  • DC22 : 658.802
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Planning
  • LCSH : Strategic planning
• 親書誌ID:
  • BA8005120X