Marketing-mix strategies : product strategy and promotion strategy

Author(s)

• Cadogan, John W. (John William)

Bibliographic Information

Marketing-mix strategies : product strategy and promotion strategy

edited by John W. Cadogan

（SAGE library of marketing, . Marketing strategy ; v. 3）

SAGE, 2009

• : set

Note

Includes bibliographical references

Set ISBN for "Marketing strategy": 9781848601178

Details

• NCID: BA90067046
• LCCN: 2008935275
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: vii, 402 p.
• Size: 25 cm
• Classification:
  • DC22 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Planning
  • LCSH : Strategic planning
• Parent Bibliography ID:
  • BA8005120X