Exploring marketing research

Author(s)

• Zikmund, William G.
• Babin, Barry J

Bibliographic Information

Exploring marketing research

William G. Zikmund, Barry J. Babin

Thomson/South-Western, c2007

9th ed., student ed

Note

Includes index

Details

• NCID: BA90086084
• ISBN:
  • 0324320884
• LCCN: 2006923594
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxi, 698 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.2
• Subject Headings:
  • LCSH : Marketing research