Exploring marketing research
著者
書誌事項
Exploring marketing research
Thomson/South-Western, c2007
9th ed., student ed
大学図書館所蔵 全1件
注記
Includes index
内容説明・目次
内容説明
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
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