International entrepreneurship : starting, developing, and managing a global venture
著者
書誌事項
International entrepreneurship : starting, developing, and managing a global venture
SAGE, c2010
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Combining robust narrative with a wide variety of interesting cases, "International Entrepreneurship: Starting, Developing, and Managing a Global Venture" focuses on the need for every entrepreneur to at least consider entering the global market in today's hyper competitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. "International Entrepreneurship" is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area.
目次
PART I. INTERNATIONAL ENTREPRENEURSHIP AND ENTREPRENEURSHIP OPPORTUNITIES 1. Importance of International Entrepreneurship 2. Globalization and the International Environment 3. Cultures and International Entrepreneurship 4. Developing the Global Business Plan Sample Global Business Plan Cases -- Part 1 Motrada Ltd. Parsek LLC Beijing Sammies Trimo PART II. ENTERING THE GLOBAL MARKET 5. Selecting International Business Opportunities 6. International Legal Concerns 7. Alternative Entry Strategies Cases -- Part 2 Fitz-Ritter Wine Estate Mamma Mia Federal Express UniMed & EduMed PART III. MANAGING THE GLOBAL ENTREPRENEURSHIP ENTERPRISE 8. Global Monetary System 9. Global Marketing & R&D 10. Global Human Resource Management 11. Implementing and Managing a Global Entrepreneurial Strategy 12. Global Family Business Cases -- Part 3 Logisys Sedo.com Fasteners for Retail The Vega Food Company Reliance Industries
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