An exploration of the consumer's judgmental rules

Author(s)

• Park, C. Whan

Bibliographic Information

An exploration of the consumer's judgmental rules

by C. Whan Park

（Working paper, no.87）

University of Kansas, School of Business, 1975

Details

• NCID: BA9009243X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lawrence
• Pages/Volumes: 25, [26-32] p., [3] leaves
• Size: 28 cm
• Parent Bibliography ID:
  • BA85914019