Marketing in travel and tourism

Author(s)

• Middleton, Victor T. C.
• Fyall, Alan
• Morgan, Michael
• Ranchhod, Ashok

Bibliographic Information

Marketing in travel and tourism

Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod

Butterworth-Heinemann, 2009

4th ed

Note

Includes bibliographical references and index

Details

• NCID: BA90140882
• ISBN:
  • 9780750686938
• LCCN: 2008054448
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Burlington, MA ; Tokyo
• Pages/Volumes: xxv , 502 p.
• Size: 27 cm
• Classification:
  • LCC : G155.A1
  • DC22 : 910.68/8
• Subject Headings:
  • LCSH : Tourism -- Marketing