Strategic customer management : strategizing the sales organization

Author(s)

• Piercy, Nigel F.
• Lane, Nikala

Bibliographic Information

Strategic customer management : strategizing the sales organization

Nigel F. Piercy and Nikala Lane

Oxford University Press, 2009

Note

Includes bibliographical references and index

Details

• NCID: BA90142990
• ISBN:
  • 9780199544509
• LCCN: 2008046091
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xvi, 321 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.5
  • DC22 : 658.8/12
  • DC : 658.8
• Subject Headings:
  • LCSH : Customer relations -- Management
  • LCSH : Customer services