The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns
著者
書誌事項
The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns
CyberAge Books/Information Today, c2009
- pbk.
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注記
Includes index
収録内容
- The basics and the big picture
- Five steps to creating a dynamic mobile marketing campaign
- Legal issues and implications of mobile marketing
- Launching your campaign
- Marketing your mobile campaign
- Tracking your results
- Voice
- Text message campaigns
- Creating a mobile web presence
- Mobile web promotion strategies
- Social networking and mobile campaigns
- Proximity marketing
- More mobile methods
- Afterword: Moving ahead in mobile
内容説明・目次
内容説明
Focusing on a concept that is rapidly integrating into the daily lives of consumers - locally, nationally, and globally - this handbook presents a detailed examination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firm's readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making common mistakes, and the most current online resources for mobile marketers. With easy-to-follow tips on building stronger consumer relationships and strategies such as text messaging and social networking, this resource will help any company put their message in the palms of customers' hands.
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