Assessing the marketing environment
著者
書誌事項
Assessing the marketing environment
（The official CIM coursebook）
Butterworth-Heinemann, 2008
1st ed
- 2008-2009
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注記
"Professional certificate in marketing"--Cover
Includes index
内容説明・目次
内容説明
"BH CIM Coursebooks" are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time. This title is written specially for the Marketing Environment module by the Senior Examiners. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.
目次
- Preface
- The nature of the organization and the impact of its environment
- The micro-environment
- Analysis of the competitive environment
- The macro-environment
- The demographic, social and cultural environment
- The economic and international environment
- The political and legislative environment
- The technical/information environments
- Environmental information systems - coping with the challenge of environmental change
- Appendices - Guidance on examination preparation
- Assignment-based assessment
- Answers and debriefings
- Learning materials
- Examination papers and examiners' reports
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