International business : strategy, management, and the new realities
著者
書誌事項
International business : strategy, management, and the new realities
Pearson Prentice Hall, c2008
- : pbk
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注記
"Pearson international edition"--Cover
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate and graduate level International Business courses.
CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.
目次
I. FOUNDATION CONCEPTS
1. Introduction: What is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants that Make International Business Happen
4. Theories of International Trade and Investment
II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
5. The Cultural Environment
6. The Country Level Political and Legal Systems
7. Government Intervention in International Business
8. Regional Economic Integration
9. Understanding Emerging Markets
10. The International Monetary and Financial Environment
III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS
11. Global Strategy and Organization
12. Global Market Opportunity Assessment
IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
13. Exporting and Countertrade
14. Foreign Direct Investment and Collaborative Ventures
15. Licensing, Franchising and other Contractual Strategies
16. Global Sourcing
V. FUNCTIONAL AREA EXCELLENCE
17. Marketing In the Global Firm
18. Human Resource Management in the Global Firm
19. Financial Management and Accounting In the Global Firm
Opening Vignettes and Closing Cases at a Glance
MSBs at a Glance
A Guide to Using the CKR Knowledge Portal (c) (Laminated Insert)
Glossary (Subject/Author/Company Index)
The Educators Consortium: International Market Research and Competitive Intelligence
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