International business
著者
書誌事項
International business
Prentice Hall, c2010
6th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For International Business courses
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
The sixth edition of this internationally popular text contains all the same core concepts while incorporating new and current topic coverage.
Accompanied by myIBlab!
See the hands in the air, hear the roar of discussion-be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.
目次
I. THE WORLD'S MARKETPLACES.
1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
5. Ethics and Social Responsibility in International Business.
II. THE INTERNATIONAL ENVIRONMENT.
6. International Trade and Investment Theory.
7. International Monetary System and the Balance of Payments.
8. Foreign Exchange and International Financial Markets.
9. Formulation of National Trade Policies.
10. International Cooperation among Nations.
III. MANAGING INTERNATIONAL BUSINESS.
11. International Strategic Management.
12. Strategies for Analyzing and Entering Foreign Markets.
13. International Strategic Alliances.
14. International Organization Design and Control.
15. Leadership and Employee Behavior in International Business.
IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Human Resource Management and Labor Relations.
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