E-commerce : business, technology, society
著者
書誌事項
E-commerce : business, technology, society
（Pearson international edition）
Pearson/Prentice Hall, c2009
5th ed
- タイトル別名
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E-commerce : business. technology. society. 2009
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
目次
Part 1- Introduction to E-commerce
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2- Technology Infrastructure for E-Commerce
Chapter 3: The Internet and Word Wide Web: E-Commerce Infrastructure
Chapter 4: Building an E-Commerce Web Site
Chapter 5: Online Security and Payment Systems
Part 3- Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical Social and Political Issues in E-Commerce
Part 4- E-Commerce in Action
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce
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