Electronic media criticism : applied perspectives
著者
書誌事項
Electronic media criticism : applied perspectives
（Communication series / Jennings Bryant, Dolf Zillmann, general editors）
Routledge, 2009
3rd ed
- : hbk
- : pbk
- : ebk
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p.[501]-530) and index
"First edition published 1994 by Focal Press. Second edition published 2000 by Lawrence Erlbaum Associates, Inc." -- t.p. verso
内容説明・目次
内容説明
Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.
目次
Chapter 1 The Essence of Criticism
Chapter 2 Critical Functions
Chapter 3 Criticism and the Communication Process
Chapter 4 Knowledge Processing
Chapter 5 Tonal and Talent Ingredients
Chapter 6 Stage-Molding Ingredients
Chapter 7 Business Gratifications
Chapter 8 Audience Gratifications
Chapter 9 Depiction Analysis
Chapter 10 Structural Analysis
Chapter 11 Probing Ethics and Values
Chapter 12 Aesthetics and Art
Chapter 13 The Logic of Aesthetic Form
Chapter 14 Reality Programming
Chapter 15 Composite Criticism
Appendix A Specimen Scripts
Appendix B Suggested Exercises
「Nielsen BookData」 より