Branding Canada : projecting Canada's soft power through public diplomacy

著者

書誌事項

Branding Canada : projecting Canada's soft power through public diplomacy

Evan H. Potter

McGill-Queen's University Press, c2009

  • : pbk

大学図書館所蔵 件 / 全4件

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注記

Includes bibliographical references and index

内容説明・目次

巻冊次

ISBN 9780773534353

内容説明

The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its 'national brand.' Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments.Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, "Branding Canada" offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

目次

  • Tables and Figures
  • Preface
  • Abbreviations 1 Introduction: Canada's Warm but Fuzzy International ImagePart one history, definitions, debates2 What Is Public Diplomacy?
  • 3 The Origins and Development of Canada's Public Diplomacy / Sean RushtonPart two the instruments4 Public Affairs and International Cultural Relations
  • 5 International Education
  • 6 International Broadcasting and New Media
  • 7 The Economic Face of Public Diplomacy: International BusinessPromotion and Tourism / Jason BouzanisPart three: the process8 The Practice of Public Diplomacy
  • 9 How to Brand Canada: Experiences on the Ground
  • 10 A New Architecture for Canada's Public Diplomacy Notes
  • Bibliography
  • Index
巻冊次

: pbk ISBN 9780773534520

内容説明

Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy, Branding Canada offers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

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