Marketing
著者
書誌事項
Marketing
McGraw-Hill/Irwin, c2009
9th ed
- : bound ed
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注記
"Mcgraw-Hill Higher Education"--P. [4] of cover
Includes bibliographical references (p. 673-707) and indexes
内容説明・目次
内容説明
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty--from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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