Events management

著者

    • Bowdin, G. A. J

書誌事項

Events management

Glenn A.J. Bowdin ... [et al.]

（Events management series）

Butterworth-Heinemann, 2006

2nd ed

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Previous ed.: 2001

Includes bibliographical references (p. [463]-487) and index

内容説明・目次

内容説明

Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online `history of events', together with links to websites and other resources for both students and lecturers.

目次

  • What are events?
  • The impacts of events
  • Event tourism planning
  • Conceptualising the event
  • The planning function
  • Human resource management and events
  • Strategic marketing of events
  • Sponsorship of events
  • Project management for events
  • Control and budgets
  • Risk management and legal issues
  • Logistics
  • Staging events
  • Evaluation and research
  • Issues and trends.

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