Managerial economics : theory, applications, and cases
著者
書誌事項
Managerial economics : theory, applications, and cases
W.W. Norton, c2009
7th ed., international student ed
- : pbk
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注記
Other authors: Neil A. Doherty, Keith Weigelt, Edwin Mansfield
Includes bibliographical references and index
内容説明・目次
内容説明
In today's managerial world, it's critical that students learn how to make strategic economic decisions. The seventh edition of Managerial Economics is the most current text available, encouraging students to see beyond the equations and graphs to the general precepts, such as marginal analysis and backward induction. Its new content draws on dozens of contemporary case studies, inviting students to apply problem-solving skills and to reflect on real-world economic decisions.
目次
Part 1: The Need for a Guide
Chapter 1 - Introduction
Part II: The Nature of Markets
Chapter 2 - Demand Theory
Chapter 3 - Consumer Behaviour and Rational Choice
Part III: Production and Cost
Chapter 4 - Production Theory
Chapter 5 - The Analysis of Costs
Part IV: Market Structure
Chapter 6 - Perfect Competition
Chapter 7 - Monopoly and Monopolistic Competition
Part V: Sophisticated Market Pricing
Chapter 8 - Managerial Use of Price Discrimination
Chapter 9 - Bundling and Intra-firm Pricing
Chapter 10 - Oligopoly Part VI: The Strategic World of
Managers
Chapter 11 - Game Theory
Chapter 12 - Auctions
Part VII: The Asymmetry of Managerial Life
Chapter 13 - Risk Analysis
Chapter 14 - Moral Hazard & Principal-Agent Problems
Chapter 15 - Adverse Selection
Chapter 16 - Government and Business
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