Key readings in media today : mass communication in contexts
著者
書誌事項
Key readings in media today : mass communication in contexts
Routledge, 2009
- : hbk
- : pbk
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.
目次
Introduction. Part 1: Understanding the Nature of Mass Media 1. Mass Communication, Popular Taste and Organized Social Action P.F. Lazarsfeld and Robert K. Merton 2. The Definition of Media Literacy W. James Potter 3. Common Media for an Uncommon Nation Ben Bagdikian 4. Political Problem, Political Solutions Robert McChesney 5. Not Toasters: The Special Nature of Media Products C. Edwin Baker 6. Four puzzles from Cyberspace Lawrence Lessig Part 2: The Print Media 7. Making News: Time and Typifications Gaye Tuchman 8. Convergence: News Production in a Digital Age Eric Klinenberg 9. Future Oriented: The Timing of Magazines in the Digital Age Brooke Erin Duffy 10. Sex, Lies, and Advertising Gloria Steinem 11. Is There a Text in This Advertising Campaign?: Literature, Marketing, and Harry Potter Philip Nel 12. Newspapers Rocken Espanol Mark Fitzgerald Part 3: The Electronic Media 13: What Is News? Neil Postman and Steve Powers 14. Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project Katherine Sender 15. Deconstructing the Diversity Principle Philip M. Napoli 16. Radio and Modernity: Time, Place and "Communicative Capacity" David Hendy 17. Fallout: A Follow Up to "The Internet Debacle" Janis Ian 18. Promoting and Protecting the Industry Janet Wasko 19. Blockbuster Meets Superhero Comic, or Art House Meets Graphic Novel?: The Contradictory Relationship between Film and Comic Art Matthew P. McAllister, Ian Gordon and Mark Jancovich Part 4: The Digital Media 20. The Long Tail Chris Anderson 21. Peer Production and Sharing Yochai Benkler 22. Your Brain on Video Games: Could They Actually Be Good for You? Steven Johnson 23. Sports Online: The Newest Player in Mediasport Michael Real 24. Quentin Tarantino's Star Wars?: Digital Cinema, Media Convergence and Participatory Culture Henry Jenkins 25. Download This: YouTube Phenom Has a Big Secret Ethan Smith and Peter Lattman Part 5: Advertising and Public Relations 26. The Work of Adcult James B. Twitchell 27. 'Chaos Scenario': A Look at the Marketing Industry's Coming Disaster Bob Garfield 28. Rethinking Television in the Digital Age Joseph Turow 29. Philanthropy as Public Relations: A Critical Perspective on Cause Marketing Inger L. Stole 30. Media, War, and Propaganda: Strategies of Information Management during the 2003 Iraq War Deepa Kumar 31. The Public and its Problems: Some Notes for the New Millennium Stuart Ewen
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