Contemporary business
著者
書誌事項
Contemporary business
J. Wiley, c2010
13th ed., international student version
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注記
"Louis E. Boone" -- Cover
Accompanied by a web registration code for a student site
Includes indexes
内容説明・目次
内容説明
Moving Business Forward...Faster Opening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. We present to you a text and supplement package that will not only move your COURSE FORWARD FASTER but also move your STUDENTS FORWARD FASTER into the new business era. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
目次
Part 1. Business in a Global Environment. Chapter 1. The Framework of Contemporary Business. Chapter 2. Business Ethics and Social Responsibility. Chapter 3. Economic Challenges Facing Global and Domestic Business. Chapter 4. Competing in Global Markets. Part 2. Starting and Growing Your Business. Chapter 5. Options for Organizing Small and Large Businesses. Chapter 6. Starting Your Own Business: The Entrepreneurship Alternative. Chapter 7. E-Business: Doing Business Online. Part 3. Management: Empowering People to Achieve Business Objectives. Chapter 8. Management, Leadership, and the Internal Organization. Chapter 9. Human Resource Management, Motivation, and Labor-Management Relations. Chapter 10. Improving Performance through Empowerment, Teamwork, and Communication. Chapter 11. Production and Operations Management. Part 4. Marketing Management. Chapter 12. Customer-Driven Marketing. Chapter 13. Product and Distribution Strategies. Chapter 14. Promotion and Pricing Strategies. Part 5. Managing Technology and Information. Chapter 15. Using Technology to Manage Information. Chapter 16. Understanding Accounting and Financial Statements. Part 6. Managing Financial Resources. Chapter 17. Financial Management and Institutions. Chapter 18. Financing and Investing through Securities Markets . Video Cases. Appendix A. Appendix B. Appendix C.
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