Contemporary business
著者
書誌事項
Contemporary business
J. Wiley, c2010
13th ed., international student version
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"Louis E. Boone" -- Cover
Accompanied by a web registration code for a student site
Includes indexes
内容説明・目次
内容説明
Moving Business Forward...Faster Opening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. We present to you a text and supplement package that will not only move your COURSE FORWARD FASTER but also move your STUDENTS FORWARD FASTER into the new business era. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
目次
Part 1. Business in a Global Environment. Chapter 1. The Framework of Contemporary Business. Chapter 2. Business Ethics and Social Responsibility. Chapter 3. Economic Challenges Facing Global and Domestic Business. Chapter 4. Competing in Global Markets. Part 2. Starting and Growing Your Business. Chapter 5. Options for Organizing Small and Large Businesses. Chapter 6. Starting Your Own Business: The Entrepreneurship Alternative. Chapter 7. E-Business: Doing Business Online. Part 3. Management: Empowering People to Achieve Business Objectives. Chapter 8. Management, Leadership, and the Internal Organization. Chapter 9. Human Resource Management, Motivation, and Labor-Management Relations. Chapter 10. Improving Performance through Empowerment, Teamwork, and Communication. Chapter 11. Production and Operations Management. Part 4. Marketing Management. Chapter 12. Customer-Driven Marketing. Chapter 13. Product and Distribution Strategies. Chapter 14. Promotion and Pricing Strategies. Part 5. Managing Technology and Information. Chapter 15. Using Technology to Manage Information. Chapter 16. Understanding Accounting and Financial Statements. Part 6. Managing Financial Resources. Chapter 17. Financial Management and Institutions. Chapter 18. Financing and Investing through Securities Markets . Video Cases. Appendix A. Appendix B. Appendix C.
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