Marketing in today's wired world
著者
書誌事項
Marketing in today's wired world
（A Penguin original, . Business）（Penguin books）
Penguin, 2008
Updated and rev. ed
- : pbk
- タイトル別名
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Marketing in today's wired world : communication strategies to win customers, increase profits and slash costs
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注記
"This updated and revised edition published by Penguin Group (NZ), 2008"--T.p. verso
内容説明・目次
内容説明
Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition. You'll receive detailed instructions on how to write, design and send emails, online newsletters and txt messages that get results. Included are tested tricks, tips, pitfalls, solutions, case studies and examples from New Zealand, Australia and around the world. It's all focused on enhancing and propelling your online communication strategy and success.
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