How to conduct surveys : a step-by-step guide
著者
書誌事項
How to conduct surveys : a step-by-step guide
SAGE, c2009
4th ed
- : pbk
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注記
Includes bibliographical references (p. 117-118) and index
内容説明・目次
内容説明
Popular for helping readers to organize and evaluate the credibility of surveys, the third edition of "How to Conduct Surveys: A Step-by-Step Guide" also pays particular attention to four issues in survey research which have become prominent since the publication of the second edition. This version of the text covers how to organize data for analysis, teaching readers to, for example, create a code book. The work also teaches audiences how to create reports and present them using computers. Moreover, this edition includes in depth coverage of human subjects protections - which is an issue about which today's surveyors must know. Finally, the text prepares researchers and students to employ the Internet and e-mail in their work.
目次
Preface Chapter 1: Conducting Surveys: Everyone Is Doing It Chapter 2: The Survey Form: Questions, Scales, and Appearance Chapter 3: Getting It Together: Some Practical Concerns Chapter 4: Sampling Chapter 5: Survey Design: Environmental Control Chapter 6: Analyzing & Organizing Data From Surveys Chapter 7: Presenting the Survey Results Index
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