Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection

Bibliographic Information

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection

David M. Boush, Marian Friestad, Peter Wright

Routledge, Taylor & Francis Group, c2009

  • : hardback
  • : pbk

Available at  / 9 libraries

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Note

Includes bibliographical references (p. 209-226) and indexes

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