Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection

著者

• Boush, David M.
• Friestad, Marian
• Wright, Peter

書誌事項

Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection

David M. Boush, Marian Friestad, Peter Wright

Routledge, Taylor & Francis Group, c2009

• : hardback
• : pbk

注記

Includes bibliographical references (p. 209-226) and indexes

詳細情報

• NII書誌ID(NCID): BA90766318
• ISBN:
  • 9780805860863
  • 9780805860870
• LCCN: 2008043548
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xv, 241 p.
• 大きさ: 24 cm
• 分類:
  • DC22 : 659.1019
• 件名:
  • LCSH : Deceptive advertising -- United States
  • LCSH : Marketing -- United States
  • LCSH : Consumer protection -- United States