Mass persuasion : the social psychology of a war bond drive

Author(s)

• Merton, Robert King
• Lowenthal, Marjorie Fiske
• Curtis, Alberta
• Simonson, Peter

Bibliographic Information

Mass persuasion : the social psychology of a war bond drive

Robert K. Merton ; with the assistance of Marjorie Fiske and Alberta Curtis ; introduction by Peter Simonson

Howard Fertig, 2004 , c1973

1st Howard Fertig pbk. ed

• : pbk.

Other Title

Mass persuasion

Note

Originally published: New York : Harper, c1946

Includes bibliographical references and index

Details

• NCID: BA90768754
• ISBN:
  • 0865274401
• LCCN: 2002068785
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xlix, 210 p.
• Size: 21 cm
• Classification:
  • LCC : HM1196
  • DC21 : 303.3/42
• Subject Headings:
  • LCSH : Persuasion (Psychology)
  • LCSH : Bonds -- United States
  • LCSH : Smith, Kate, 1907-1986