Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
著者
書誌事項
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
Jossey-Bass, c2009
- : cloth
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注記
Includes bibliographical references (p. 229-238) and index
内容説明・目次
内容説明
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
目次
Preface ix Acknowledgments xv 1 China and India--Four Stories Rolled into One 1 2 Think China and India, Not China or India 39 3 Megamarkets and Microcustomers 63 Fighting for Local Market Dominance 4 Leveraging China and India for Global Advantage 97 5 Competing with Dragons and Tigers on the Global Stage 139 6 The War for Talent 175 Dealing with Scarcity in the Midst of Plenty 7 Global Enterprise 2020 203 Notes 229 The Authors 239 Index 243
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